Assessing the Need for
Your Sports Facility
Determining Profitability for Your Sports Facility
Are you considering building an indoor sports facility or outdoor sports complex but uncertain about its profitability? Our sports consultants use a variety of needs assessments—such as sports facility needs analysis, market feasibility studies, sports tourism assessments, and municipal needs assessments—to help determine future success.
Understanding Needs Assessments
A needs assessment is a systematic process for identifying and addressing gaps between current conditions and desired outcomes. This process involves measuring discrepancies to appropriately identify needs and opportunities.
We have found that every community can benefit from additional sport and recreation facilities. However, determining the specific needs, the groups or individuals who have these needs, and quantifying the extent of these needs is crucial.
Our Needs Assessment Services Include:
- Comprehensive Market Research and Statistical Analysis: Tailored to include sports facility needs analysis, market feasibility study, sports tourism assessment, or municipal needs assessment, depending on the project.
- Client Interviews: To determine project scope and gather pertinent data.
- Market Assessment: Evaluating locations, competition, and other relevant factors.
- User Group Identification: Identifying potential user groups and product mix.
- Community Needs Interviews: Engaging with appropriate individuals and groups to determine specific needs by sport and venue type (e.g., turf, courts, aquatics, outdoor recreation).
- Local Price-Points and Programming Opportunities: Identifying viable pricing strategies and programming opportunities.
- Detailed Reporting: Presenting an executive summary and full narrative report with appropriate attachments.
- On-Site Analysis: Spending 3-5 days in the market to gather comprehensive insights.
We have conducted numerous needs assessments, each tailored to the unique characteristics of the community involved. Our methods include city-wide surveys, user group forums, email surveys, personal interviews, and other assessment tools based on specific variables.
Consulting Services for Needs Assessments
- Sports Tourism Assessment
- Sports Facility Needs Analysis
- Municipal Needs Assessment
- Market Feasibility Study
- Indoor Sports Facility Business Plans
- Outdoor Sports Complex Plans
- Expert Consulting
Get in Touch
For more information on how our sports consultants can help determine your community’s needs, call us at 502-632-6799.