Are marketing partnerships a part of your sports center business plan for your indoor sports facility or outdoor sports? If it’s not, you’re missing out. Take your indoor sports facility or outdoor sports complex to the next level with this sports facility management strategy.
At Pinnacle, we define sponsorships with a term we call "marketing partnerships." Marketing partnerships differ from traditional sponsorships in several ways:
- We view the partner businesses as true "marketing partners" in helping you to achieve your mission while helping them achieve theirs
- Marketing partners have more involvement than simply hanging up a banner with their name on it, thus more ownership and pride in the program
- Marketing partners have a year 'round relationship with the facility, not just an annual invoice for signage
- Non-traditional marketing partners can get your business through doors which would otherwise be shut to traditional marketing and sales opportunities
- Marketing partners are local, not national, and have more time, interest, and money to invest in the partnership
With years of sports facility management experience in securing everything from tournament sponsors to facility naming rights, Pinnacle can help evaluate and value your indoor sports facility or outdoor sports facility's marketing assets. A stand-alone sponsorship development and procurement service package is now available through Pinnacle which provides, at a minimum, the following elements:
- Inventory and price facility partner benefits (i.e. signage, TV advertising, etc.)
- Hire and train local staff person
- Assist with execution of sales presentations
- Assist with preparations of required sales materials
- Set a plan in place to oversee fulfillment requirements and tracking
- Assist with securing fulfillment vendors (signage, media, and other businesses)
- Act as temporary sales manager
- Provide on-going motivation and guidance
- Create an annualized strategic plan
SPORTS CENTER CONSULTING SERVICES – SPONSORSHIP DEVELOPMENT
INDOOR SPORTS FACILITY • INDOOR SPORT AND RECREATIONAL FACILITY • OUTDOOR SPORTS COMPLEX • SPORTS CENTER BUSINESS PLAN • SPORTS FACILITY MANAGEMENT • RECREATION CENTER PROJECT MANAGEMENT • EXPERT CONSULTING
For get more information on how to add sponsorship to your sports center business plan, contact Norm Gill at .